Strategic communication

Strategic communication is a deliberate and planned approach to communicating with various stakeholders to achieve specific organizational goals and objectives. It encompasses a variety of communication practices and disciplines, including public relations, marketing, advertising, and corporate communication. Key elements of strategic communication include: 1. **Purposeful Messaging**: The messages are crafted with clear objectives in mind, focusing on influencing attitudes, behaviors, or perceptions. 2. **Target Audience**: Understanding and identifying the target audience is crucial.