Sign (semiotics)

In semiotics, a "sign" is a basic unit of meaning that conveys information. Semiotics is the study of signs and symbols, their use, and their interpretation. A sign typically consists of two main components: 1. **Signifier**: This is the form of the sign, which can be a word, image, sound, or gesture. It is the physical aspect that represents something. 2. **Signified**: This is the concept or meaning that the signifier represents.