Measuring attractiveness by a categorical-based evaluation technique

Measuring Attractiveness by a Categorical-Based Evaluation Technique (MACBETH) is a method used for multi-criteria decision analysis (MCDA). This technique helps decision-makers evaluate and compare the attractiveness of various options based on qualitative and quantitative criteria. The primary aim of MACBETH is to transform qualitative assessments into a quantitative scale that allows for meaningful comparisons.