Filter (social media)

In the context of social media, a "filter" refers to a set of tools or options that allow users to modify, enhance, or alter the appearance of content, typically photographs or videos, before sharing them on platforms. Filters can enhance colors, adjust brightness and contrast, apply specific visual effects, or alter images in creative ways. They are popular features on social media apps like Instagram, Snapchat, and TikTok, where users often apply them to create aesthetically pleasing or unique posts.