European embedded value

European Embedded Value (EEV) is a financial metric used primarily in the insurance industry to assess the value of an insurance company's business. It provides a measure of the profitability of the future cash flows generated by the company’s existing insurance policies, adjusted for risks and costs. EEV aims to give a more comprehensive view of an insurer's value than traditional accounting methods, as it focuses not only on the current profitability but also on the potential future earnings.