Douglas W. Hubbard

Douglas W. Hubbard is a statistician, author, and consultant known for his work in decision analysis, risk management, and applied statistics. He is the author of the influential book "How to Measure Anything: Finding the Value of 'Intangibles' in Business," where he argues that many seemingly immeasurable concepts can actually be quantified and that measurement is a key component in effective decision-making. Hubbard emphasizes the importance of using quantitative methods to inform decision processes and reduce uncertainty.