Denotation (semiotics)

In semiotics, denotation refers to the literal, primary meaning of a sign, as opposed to its connotation, which encompasses the associated meanings, emotions, and cultural implications that the sign may evoke. Essentially, denotation is concerned with what a sign explicitly denotes or signifies, without any additional layers of interpretation. For example, consider the word "rose." Denotatively, it refers to a type of flower. This is the straightforward, dictionary definition of the term.