Default effect

The "default effect," also known as the "status quo bias" or "default bias," refers to the tendency of people to stick with pre-set options or the existing state of affairs because changing requires effort, decision-making, or a perceived risk. In various contexts, such as behavioral economics, decision-making, and marketing, defaults can significantly influence people's choices and behaviors. For example: 1. **Retirement Savings**: Many employers offer retirement plans where employees are automatically enrolled unless they opt out.