Communication source

A communication source refers to the origin or starting point of a message in the communication process. It can be a person, group, or organization that initiates the communication by encoding and transmitting information, ideas, or feelings to a receiver. The source plays a crucial role in determining the effectiveness and clarity of the message being communicated. Key characteristics of a communication source include: 1. **Credibility**: The perceived trustworthiness and expertise of the source can significantly impact how the message is received.