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A bidding strategy is a plan or approach utilized in marketing, advertising, or auction contexts to determine how much a seller is willing to pay for bids on ads or how much buyers are willing to bid for items. In the advertising realm, particularly in pay-per-click (PPC) advertising like Google Ads, a bidding strategy helps advertisers optimize their spend to achieve certain objectives, such as maximizing clicks, conversions, or return on ad spend (ROAS).

Ancestors (5)

  1. Auction theory
  2. Game theory
  3. Fields of mathematics
  4. Mathematics
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