Auxesis (figure of speech)

Auxesis is a figure of speech that involves the amplification of a concept or idea, often by escalating the importance or intensity of a description. It can take the form of exaggerating someone's qualities, actions, or statuses to highlight their significance or to evoke a strong emotional response from the audience. For example, calling someone a "hero" for a small act of kindness or referring to a modest success as a "landmark achievement" are instances of auxesis.