Kre-O

Kre-O is a brand of construction toys produced by Hasbro, which features building blocks and figures designed to be compatible with other well-known building block systems, particularly LEGO. Kre-O sets are often themed around popular franchises, including Transformers, G.I. Joe, and various other Hasbro properties. The name "Kre-O" is derived from the word "create," emphasizing the creative aspect of building and construction.